Imagine if you come across the same reverts on your outbound call. Obviously, you will be disappointed. If you encounter such a scenario back to back, you may also feel demotivated.
And let's not discuss the time you will be wasting. Therefore, it is vital to building a prosperous outbound calling strategy. To get more info about outbound sales strategy(also known as “outbound-vertriebsstrategie” in german) you can search the websites of service providers online.
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A well-articulated strategy doesn't promise that you will not get such a response but it can help reduce replies to an acceptably low level.
So, here are a few points that can make your outbound calling strategy successful:-
1. Be specific with goals
Your target must be clear, w.r.t which customer to call as well as the matter regarding which call has to be made. Is it a straight sales call? Is it for the purpose of conducting a survey? Are you calling to book an appointment?
You can also make Key Performance Indicators (KPI) a part of your outbound calling plan, as they will save a lot of time and energy.
KPIs that must be considered are:
• Average handle time: It deals with the time that should be spent on a call including holding and transfer time. A long call is a sign of a lack of product information or poor closing skills.
• Conversion rate: It is associated with how efficiently the customer is brought on board and the lead is closed.
2. Make a worthy call list
Cold calling on random numbers is a game of luck and you don't get lucky, always! Therefore, calling at qualified leads is appreciated. Qualified leads are there, kudos to the efforts of the marketing team. Now the ball is in the 'sales' court. Profound research on the product, industry, organization, can help in sealing the deal.