The past few years have not been kind to any business, and law firms have, by and large, been no exception to the rule. People still need attorneys even in a down economy, but the fact of the matter is that they are less willing to spend money on attorneys fees when they have less money to begin with.
None of this should come as any surprise, but it is surprising how often law firms and attorneys are at a loss when it comes to ways to find new clients. However, this is a category that never gets educated in law college. You can search for Outside General Counsel,Corporate Attorney and Startup Lawyer and get the information.
If you own or operate an attorney and haven't experienced as much home based business as you desire, I quickly want to expose you to the idea of search engine marketing (often called 'SEO').
SEO is not the only path to advertise a legal practice, and even though it's one of the better ways, there are certainly situations where other varieties of marketing may work better. Here's why more law businesses should focus on search engine marketing:
Inbound Marketing: Inside the marketing industry, there's a common differentiation between inbound and outbound marketing. Generally, outbound marketing can be an effort by the business in question to attain out to a potential client and initiate a client-relationship.